Mr. Brian Solis, author of the book Engage has a lot of great insight into the Social Media Landscape. He effectively lays out a road map of sorts (though a tad philosophical at times) for all us upandcomers to the work world.
In chapter 21 of his book he lays out the “Social Media Compass”
At the center of this compass is our brand. This is what we have to define, and stay true to throughout the life of our company. Outside this compass we have outcomes that we are led to. One the most important outcomes in my opinion is being believable.
We have all see used car ads, or campaign ads, or many other types that seem unbelievable to us. So we do not invest in them. Mr. Solis has a great way of defining where we should be heading to be believable as a company.
“Words such as transparency and authenticity are overused in any discussion related to socialized outreach and therefore lose a great deal of their essence and meaning. It is more convincing and consequential in any encounter if you are believable. This can be passionate, exuberant, and contagious, unlike authenticity and transparency.”
One brand that comes to mind when I think “believable” is Pure Michigan.
The promote their brand passionately by simply showing the state of Michigan off to the world!
Don’t you want to go?
So the take away from this idea is this. Stop advertising at all times. People do not respond well to pushy brands. Be excited about who you are, that is what people will respond to.
pmartell 